OVERVIEW


Despite the widespread availability of menstrual cups, their usage remains relatively low. This can be attributed to outdated stigmas around period and a regrettable lack of awareness surrounding this sustainable choice. Choosing a menstrual cup isn’t just about swapping one product for another it’s about embracing a profound shift in the way women connect with their bodies. It’s about shedding those initial doubts and discomforts associated with menstrual blood and replacing them with an empowering appreciation for the body’s natural processes.

Using a menstrual cup becomes a subtle yet profound act of defiance against centuries old societal messages.

DISCOVERY
Over 70% of women who try menstrual cups continue to embrace them.

SOLUTION
Inspire women to try the cup.
Change doesn’t just involve the products we use but also how we perceive our bodies and their natural functions. Reshape the narrative and ensure that menstrual cups become an enticing choice right from the very beginning.​​​​​​​

DISCOVERY
Over 70% of women who try menstrual cups continue to embrace them.

SOLUTION
Inspire women to try the cup.
Change doesn’t just involve the products we use but also how we perceive our bodies and their natural functions. Reshape the narrative and ensure that menstrual cups become an enticing choice right from the very beginning.​​​​​​​